[[Busy summer, and so thrilled to have been a part of this site launch. Really great people behind the scenes. -- gk]]
New Destination Provides One-Stop Resource for CMOs as They Shift to Digital Marketing
OREM, Utah – Aug. 27, 2009 — Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced the launch of CMO.com, a new web site designed to provide CMOs with the insight and resources they need to lead marketing in a rapidly changing digital world.
Omniture’s experience serving CMOs, combined with research conducted with two leading organizations for marketing executives, The CMO Club and MENG (Marketing Executives Networking Group), indicates that although CMOs are achieving success in digital marketing, they struggle to stay abreast of digital marketing trends and to find credible digital marketing insight they can apply to meet their companies’ business objectives.
CMO.com addresses these unmet needs by selecting the most relevant digital marketing content from dozens of syndicated and original sources and delivering it to CMOs in a single place. CMO.com content includes articles, industry analyst reports, interviews, surveys, and industry news.
Please read the rest here. And be sure to follow CMO.com on Twitter.
Friday, August 28, 2009
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